Social Media Internship

Published on: July 7, 2026

Minnesota Blue Ox

Sports & Leisure

Social Media Intern

This Digital Marketing Specialist internship focuses on content creation and SEO, which aligns well with the user’s interest in digital marketing and content strategy. It offers hands-on experience in sports marketing and content creation, giving interns a unique opportunity to learn from experienced professionals. The role involves working closely with a Tier II NCDC junior hockey organization, providing valuable exposure within the hockey community. Ideal candidates should possess strong communication and storytelling skills, creativity, and a passion for sports and marketing.

At a glance

$10–15/hr

Hybrid, based in Coon Rapids, MN

Work in person for part of the week, from the location

Internship

Part-time10 hours a week

US work authorization required

Open to candidates with OPT/CPT

Job description

Minnesota Blue Ox Social Media Intern

Join Ox Nation. Tell the Story. Build the Brand.

The Minnesota Blue Ox Junior Hockey Club is seeking a creative, motivated, and hockey-minded Social Media Intern to help grow the Blue Ox brand while gaining hands-on experience in sports marketing, content creation, and fan engagement.

This is an opportunity to work directly with a Tier II NCDC junior hockey organization and create content seen by players, fans, sponsors, and hockey families across North America.

Position Overview

The Social Media Intern will play a key role in telling the story of the Minnesota Blue Ox through engaging content, gameday coverage, player features, sponsor recognition, and fan interaction. The ideal candidate is creative, self-motivated, and excited to create content using modern social media, video, design, and AI-powered tools.

Responsibilities

The Social Media Intern will be responsible for creating and publishing 10–15 pieces of content per week, including:
Gameday announcements
Game recaps and final scores
Player signing and commitment announcements
Player interviews and feature stories
Sponsor and community partner highlights
Fan engagement posts and interactive content
Team news and organizational updates

Additional responsibilities include:

Creating and editing video reels for Instagram, Facebook, TikTok, and other platforms
Capturing gameday photos and behind-the-scenes content
Assisting with photography at games, practices, camps, and community events
Managing live gameday social media coverage
Helping grow engagement and reach across all social media platforms
Assisting with graphic design and content planning
Utilizing AI-powered creative tools to assist with graphic design, video editing, captions, content ideas, and fan engagement initiatives
Working with coaches, staff, players, and sponsors to create compelling content that showcases the Blue Ox experience

What We’re Looking For

Passion for sports, hockey, marketing, or content creation
Experience with Instagram, Facebook, TikTok, and other social media platforms
Experience creating content using modern design tools such as Canva, Adobe products, AI-assisted design platforms, and video editing software
Strong communication and storytelling skills
Ability to work independently and meet deadlines
Creative thinker who is willing to try new ideas
Strong organizational skills and attention to detail
Photography and videography experience is a plus but not required

What You’ll Gain

Real-world sports marketing experience
Portfolio-building content opportunities
Access to coaches, players, and team operations
Experience creating content for a Tier II NCDC junior hockey organization
Networking opportunities throughout the hockey community
Hands-on experience using modern sports marketing and AI-powered content creation tools
The opportunity to help shape and grow one of the Midwest’s fastest-growing junior hockey organizations

Compensation

This is a paid internship position. Compensation will be discussed based on experience, availability, and scope of responsibilities.

Interested?

Send a brief introduction along with any examples of your work (social media accounts, videos, graphics, photography, or other content) and tell us why you’d be a great addition to the Minnesota Blue Ox.

Contact: Blue Ox Hockey | Member of the U.S. Premier Hockey League (USPHL)

Tags: digital marketing internship, social media internship

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About the Author: Carie Statz

Carie Statz is a marketing and sales instructor. She began teaching at DCTC in 1998. Carie is pursuing her doctorate in business administration (DBA), has a master's degree in mass communications from the University of Wisconsin-Milwaukee. She has a bachelor's degree in from the University of Wisconsin-La Crosse, where she minored in Spanish and majored in mass communications with an emphasis on advertising and public relations. At the Universidad de las Americas in Puebla, Mexico, she pursued general studies in Spanish and anthropology. She also attended the Grantsmanship Training Program at Marquette University. Carie continues her education through software upgrades and Web applications. She also attends seminars, courses, and conferences covering new trends in marketing and graphic design. Her nonprofit marketing experience includes supervisory positions at DCTC, UWM, and the Community Action Program of Janesville, Wisconsin. Her for-profit experience includes work for Walt Disney World, Oscar Mayer Foods, and TCF Bank of Wisconsin. Carie published "How the News Media Affects the Public's Perception of Crime" as her thesis. In 2003 and 2007, Carie was nominated as "DCTC Instructor of the Year." As DCTC's marketing director, she won several awards for marketing materials, including radio and television commercials as well as viewbooks and catalogs. In 2003, she won the Silver IABC Award for designing the college's 2002-2003 viewbook. Regarding her teaching philosophy, Carie strives to "bring the real world into the classroom as much as possible so students are prepared for work upon graduation." The best part of her job as a DCTC instructor is hearing from internship supervisors about how they would rather hire a prepared student from DCTC than another student from a four-year college. Carie is a member of the American Marketing Association and does volunteer work for Treasurers of the Heart and Twin Cities Habitat for Humanity.

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