Diedrich RPM Seeks SEO Digital Ad Manager – DCTC Marketing & Sales Training

At Diedrich RPM, a marketing agency with research-based strategies, drives growth through performance, innovation, and servant leadership.

SEO & Digital Ad Manager in our Burnsville, Minnesota office. This position has remote flexibility to accommodate Covid circumstances.

Summary of Responsibilities:

Manage and assist with all digital marketing efforts, focusing on SEO and PPC marketing, along with other digital marketing disciplines as needed. This role requires the ability to communicate effectively with our digital marketing, creative, and account management teams and leadership.

Responsibilities include:

SEO

❏ Review sites to identify areas of opportunity

❏ Perform keyword research

❏ Deploy foundational SEO for both new and existing sites

❏ Write optimized content outlines for ongoing SEO work

❏ Develop backlink strategies

❏ Assist in making monthly reports for SEO performance

❏ Keep up with the latest SEO best practices

❏ Execute and monitor technical SEO strategy on an ongoing basis for clients

SEM & General Digital Marketing Support

❏ Working with our digital manager to create PPC campaigns across multiple platforms including AdWords, Facebook Ads, LinkedIn ads, etc.

❏ Execute digital advertising campaigns, including scheduling, monitoring, optimizing, and reporting performance

❏ Establish and monitor effective Pay-Per-Click ad campaigns. Report on PPC and SEO results, provide recommended changes to internal teams and clients.

❏ Establish/set up conversion goals for SEM campaigns

❏ Review campaign performance and optimize as needed

❏ Help create detailed KPI reporting on all services

❏ Research and evaluate digital marketing indicators and status and assist in strategy creation for our clients

❏ Stay up to date on trends and best practices for digital SEO and content marketing

❏ This role will also provide ongoing media content creation, posting of SEO optimized blogs (with provided copy), and monitoring and reporting on digital campaign ROI.

Professional and Educational Requirements:

❏ Bachelors degree in marketing (preferred) or equivalent experience

❏ Deep understanding of SEO

❏ Deep understanding of SEM platforms and ability to execute SEM campaigns from the ground up.

❏ Agency experience preferred

❏ Google certified

❏ Alexa skills beneficial

❏ Amazon advertising (Sellics approved) to enable Vendor and Seller online sales

❏ Highly organized; must be prepared for client meetings with deliverables tied to agendas.

❏ Dress professionally – especially in client meetings

❏ Ability to listen closely and adapt creative direction to brand and clients’ needs

❏ Ability to work autonomously with little direction

❏ Able to work well under the pressure of tight deadlines and changing demands

❏ Must have strong verbal, written and visual communications skills

❏ Must be a strong team player – willing to share with and listen to ot

Apply for this unique opportunity today! Submit your resume and any pertinent info you’d like to share to Mike@DiedrichRPM.com

For more information on DCTC’ Digital Marketing training, Click Here.

Carie Statz

Carie Statz is a marketing and sales instructor. She began teaching at DCTC in 1998. Carie is pursuing her doctorate in business administration (DBA), has a master's degree in mass communications from the University of Wisconsin-Milwaukee. She has a bachelor's degree in from the University of Wisconsin-La Crosse, where she minored in Spanish and majored in mass communications with an emphasis on advertising and public relations. At the Universidad de las Americas in Puebla, Mexico, she pursued general studies in Spanish and anthropology. She also attended the Grantsmanship Training Program at Marquette University. Carie continues her education through software upgrades and Web applications. She also attends seminars, courses, and conferences covering new trends in marketing and graphic design. Her nonprofit marketing experience includes supervisory positions at DCTC, UWM, and the Community Action Program of Janesville, Wisconsin. Her for-profit experience includes work for Walt Disney World, Oscar Mayer Foods, and TCF Bank of Wisconsin. Carie published "How the News Media Affects the Public's Perception of Crime" as her thesis. In 2003 and 2007, Carie was nominated as "DCTC Instructor of the Year." As DCTC's marketing director, she won several awards for marketing materials, including radio and television commercials as well as viewbooks and catalogs. In 2003, she won the Silver IABC Award for designing the college's 2002-2003 viewbook. Regarding her teaching philosophy, Carie strives to "bring the real world into the classroom as much as possible so students are prepared for work upon graduation." The best part of her job as a DCTC instructor is hearing from internship supervisors about how they would rather hire a prepared student from DCTC than another student from a four-year college. Carie is a member of the American Marketing Association and does volunteer work for Treasurers of the Heart and Twin Cities Habitat for Humanity.

Carie Statz

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