HOBO Inc. Seeks Marketing Intern

Published on: April 8, 2021

Marketing Internship (Co-op)

HOBO Inc. reached out to DCTC seeking a marketing intern. The internship will be located at the company’s Farmington, Minnesota location.

HOBO is the leader in custom chemical formulating and blending, manufacturing products for a variety of commercial industries, including commercial carwash and craft brewing.

POSITION OVERVIEW:

Maintain, monitor, and improve web activities and presence. Conduct SEO audit to identify areas for improvement then implement solutions. Maintain and monitor website analytics and customer traffic. Create detailed reports for site traffic and advertisement success.

Ability to capture tracking needs for digital experiences, translate into tracking solutions, then work with development resources to implement tracking.
Produce compelling data visualizations that are easily understood.
Monitoring site metrics and identifying issues/opportunities for improvement.
Creating and maintaining key reports on site analytics and advertisement performance.
Website redesigns and optimizations
Ability to code in HTML, CSS, and JavaScript.
Monitor and maintain HubSpot, Google Analytics, Social media Analytics, and Advertisement Data.
Improve website SEO: UX/UI, speed, consistency, SERP placement, etc

REQUIREMENTS:

To perform this job successfully, an individual must be able to adequately perform each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be pursuing an education in Marketing, Analytics, Web Design or related field.

Must have knowledge of website development, gathering and understanding data, implementing solutions after identifying opportunities for improvement.

Applicants, please email human resources at hr@hoboinc.com to send resumes or request an application.

For information on DCTC’s Marketing and Sales college programs, contact Carie Statz, Marketing Instructor. Click Here for more information.

Tags: data marketing, DCTC, dctc marketing, hobo internship, marketing degree, marketing intern, marketing training, SEO intern, web design intern, web development intern

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About the Author: Carie Statz

Carie Statz is a marketing and sales instructor. She began teaching at DCTC in 1998. Carie is pursuing her doctorate in business administration (DBA), has a master's degree in mass communications from the University of Wisconsin-Milwaukee. She has a bachelor's degree in from the University of Wisconsin-La Crosse, where she minored in Spanish and majored in mass communications with an emphasis on advertising and public relations. At the Universidad de las Americas in Puebla, Mexico, she pursued general studies in Spanish and anthropology. She also attended the Grantsmanship Training Program at Marquette University. Carie continues her education through software upgrades and Web applications. She also attends seminars, courses, and conferences covering new trends in marketing and graphic design. Her nonprofit marketing experience includes supervisory positions at DCTC, UWM, and the Community Action Program of Janesville, Wisconsin. Her for-profit experience includes work for Walt Disney World, Oscar Mayer Foods, and TCF Bank of Wisconsin. Carie published "How the News Media Affects the Public's Perception of Crime" as her thesis. In 2003 and 2007, Carie was nominated as "DCTC Instructor of the Year." As DCTC's marketing director, she won several awards for marketing materials, including radio and television commercials as well as viewbooks and catalogs. In 2003, she won the Silver IABC Award for designing the college's 2002-2003 viewbook. Regarding her teaching philosophy, Carie strives to "bring the real world into the classroom as much as possible so students are prepared for work upon graduation." The best part of her job as a DCTC instructor is hearing from internship supervisors about how they would rather hire a prepared student from DCTC than another student from a four-year college. Carie is a member of the American Marketing Association and does volunteer work for Treasurers of the Heart and Twin Cities Habitat for Humanity.

HOBO Inc. Seeks Marketing Intern

Marketing Internship (Co-op)

About the Author: Carie Statz

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HOBO Inc. Seeks Marketing Intern

Marketing Internship (Co-op)

About the Author: Carie Statz

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