ELKO Speedway and Drive-In seeks a social media specialist to join its team.
Job Title: Social Media Strategist
Location: 26350 France Avenue, Elko, MN 55020
Posted: March 2021
ELKO Speedway and Drive-In is considered the premier entertainment facility in the Midwest marketing towards family entertainment.
Job Post:
ELKO Speedway & Drive-In is looking for a qualified Social Media Strategist to join our team. You will develop and implement a comprehensive social media strategy to increase our web traffic, social media, and our brand awareness.
As a Social Media Strategist, you must have excellent multi-tasking skills to handle all our social media accounts and in a cohesive way. If you have a creative way of thinking and of presenting our brand through multiple social media channels, we would like to make you part of our team.
Responsibilities
- Design social media strategies to achieve marketing targets
- Manage, create, and publish original, high quality content
- Administer all company social media accounts ensuring up-to-date content
- Prepare weekly and monthly reports on web traffic and ROI
- Monitor SEO and user engagement and suggest content optimization
- Stay up to date with new digital technologies and social media best practices
Requirements
- Hands on experience using social media for brand awareness
- Understanding of SEO and web traffic metrics
- An ability to identify target audience preferences and build content to meet them
- Familiarity with web design and publishing
- Excellent multitasking skills
- Strong written and verbal communication skills
Send a resume to robina@elkospeedway.com
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
DCTC offers an AAS degree in Digital Marketing and an AS degree in Marketing.
Tags: career, College, DCTC, Degree, digital marketing, elko speedway, internship, Job, marketing program, position, social media, training
Carie Statz is a marketing and sales instructor. She began teaching at DCTC in 1998.
Carie is pursuing her doctorate in business administration (DBA), has a master's degree in mass communications from the University of Wisconsin-Milwaukee. She has a bachelor's degree in from the University of Wisconsin-La Crosse, where she minored in Spanish and majored in mass communications with an emphasis on advertising and public relations.
At the Universidad de las Americas in Puebla, Mexico, she pursued general studies in Spanish and anthropology. She also attended the Grantsmanship Training Program at Marquette University.
Carie continues her education through software upgrades and Web applications. She also attends seminars, courses, and conferences covering new trends in marketing and graphic design.
Her nonprofit marketing experience includes supervisory positions at DCTC, UWM, and the Community Action Program of Janesville, Wisconsin. Her for-profit experience includes work for Walt Disney World, Oscar Mayer Foods, and TCF Bank of Wisconsin.
Carie published "How the News Media Affects the Public's Perception of Crime" as her thesis.
In 2003 and 2007, Carie was nominated as "DCTC Instructor of the Year." As DCTC's marketing director, she won several awards for marketing materials, including radio and television commercials as well as viewbooks and catalogs. In 2003, she won the Silver IABC Award for designing the college's 2002-2003 viewbook.
Regarding her teaching philosophy, Carie strives to "bring the real world into the classroom as much as possible so students are prepared for work upon graduation."
The best part of her job as a DCTC instructor is hearing from internship supervisors about how they would rather hire a prepared student from DCTC than another student from a four-year college.
Carie is a member of the American Marketing Association and does volunteer work for Treasurers of the Heart and Twin Cities Habitat for Humanity.
