The DCTC MKTC1000 Principles of Marketing course is now fully certified, after a rigorous review process by Quality Matters (QM).
QM is a global certification organization promoting quality online teaching.
The QM Certification on the marketing course is the result of DCTC’s continuous dedication to enhancing its online education. The course is now listed on the QM directory of certified courses.
“The Quality Matters review process was a great opportunity to reflect on the Principles of Marketing course,” said Carie Statz, DCTC marketing and sales instructor. “The review used internationally-recognized standards and best practices to examine student learning experiences.”
The QM reviews are conducted by QM-Certified Reviewers and use established standards, which are based on research and best practices.
About Quality Matters
Quality Matters (QM) provides a scalable quality assurance system for online and blended learning used within and across organizations. When you see QM Certification Marks on courses or programs, it means they have met QM Course Design Standards or QM Program Review Criteria in a rigorous review process.
Carie Statz is a marketing and sales instructor. She began teaching at DCTC in 1998.
Carie is pursuing her doctorate in business administration (DBA), has a master's degree in mass communications from the University of Wisconsin-Milwaukee. She has a bachelor's degree in from the University of Wisconsin-La Crosse, where she minored in Spanish and majored in mass communications with an emphasis on advertising and public relations.
At the Universidad de las Americas in Puebla, Mexico, she pursued general studies in Spanish and anthropology. She also attended the Grantsmanship Training Program at Marquette University.
Carie continues her education through software upgrades and Web applications. She also attends seminars, courses, and conferences covering new trends in marketing and graphic design.
Her nonprofit marketing experience includes supervisory positions at DCTC, UWM, and the Community Action Program of Janesville, Wisconsin. Her for-profit experience includes work for Walt Disney World, Oscar Mayer Foods, and TCF Bank of Wisconsin.
Carie published "How the News Media Affects the Public's Perception of Crime" as her thesis.
In 2003 and 2007, Carie was nominated as "DCTC Instructor of the Year." As DCTC's marketing director, she won several awards for marketing materials, including radio and television commercials as well as viewbooks and catalogs. In 2003, she won the Silver IABC Award for designing the college's 2002-2003 viewbook.
Regarding her teaching philosophy, Carie strives to "bring the real world into the classroom as much as possible so students are prepared for work upon graduation."
The best part of her job as a DCTC instructor is hearing from internship supervisors about how they would rather hire a prepared student from DCTC than another student from a four-year college.
Carie is a member of the American Marketing Association and does volunteer work for Treasurers of the Heart and Twin Cities Habitat for Humanity.