If you only have a few weeks but would like to further your education or explore skills, taking a summer marketing course may be the perfect way to do so. Students and people looking to advance their skills often use summer courses to benefit their current or future careers.
An online summer marketing course can train students to analyze market trends and help their organizations develop, promote, sell, and distribute services and goods to consumers. It is also a great way for people between positions to show career commitment through marketing and business skill development.
A growing and ever-evolving area in the marketing profession is digital marketing. Digital marketers take center stage in managing digital communications with the goal of maximizing brand promotion and company performance.
The U.S. Bureau of Labor Statistics (BLS) projects overall employment of marketing, advertising, promotions, and marketing is projected to grow 8 percent from 2018 to 2028, faster than the average for all occupations. Marketing campaigns continue to be essential for organizations to maintain and expand their share of the market.
Accredited by The Higher Learning Commission, DCTC offers outstanding marketing training in general marketing, digital marketing, and sales. The program is fully-online and gives students opportunities for hands-on training on multiple platforms.
LEARNING OUTCOMES
Upon successful completion of a DCTC marketing and sales program, participants will be able to:
- Understand the key role of marketing, sales, data analysis, and digital communications to achieve organizational goals
- Build skills through hands-on training and the use of the latest digital tools
- Design comprehensive marketing strategies to help companies grow
- Work with other students, with diverse backgrounds, to advance skills in marketing
- Create projects to enhance your career portfolio
Find out more about DCTC’s Marketing and Sales Program options before classes start! Scholarships and financial aid are available for those who qualify.
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Carie Statz is a marketing and sales instructor. She began teaching at DCTC in 1998.
Carie is pursuing her doctorate in business administration (DBA), has a master's degree in mass communications from the University of Wisconsin-Milwaukee. She has a bachelor's degree in from the University of Wisconsin-La Crosse, where she minored in Spanish and majored in mass communications with an emphasis on advertising and public relations.
At the Universidad de las Americas in Puebla, Mexico, she pursued general studies in Spanish and anthropology. She also attended the Grantsmanship Training Program at Marquette University.
Carie continues her education through software upgrades and Web applications. She also attends seminars, courses, and conferences covering new trends in marketing and graphic design.
Her nonprofit marketing experience includes supervisory positions at DCTC, UWM, and the Community Action Program of Janesville, Wisconsin. Her for-profit experience includes work for Walt Disney World, Oscar Mayer Foods, and TCF Bank of Wisconsin.
Carie published "How the News Media Affects the Public's Perception of Crime" as her thesis.
In 2003 and 2007, Carie was nominated as "DCTC Instructor of the Year." As DCTC's marketing director, she won several awards for marketing materials, including radio and television commercials as well as viewbooks and catalogs. In 2003, she won the Silver IABC Award for designing the college's 2002-2003 viewbook.
Regarding her teaching philosophy, Carie strives to "bring the real world into the classroom as much as possible so students are prepared for work upon graduation."
The best part of her job as a DCTC instructor is hearing from internship supervisors about how they would rather hire a prepared student from DCTC than another student from a four-year college.
Carie is a member of the American Marketing Association and does volunteer work for Treasurers of the Heart and Twin Cities Habitat for Humanity.
