AMA Event – MN AMA Digital Series
brand building through digital communities
November 19, 2013 – 5:15 PM – 8:00 PM
Register Here
Their mission: promote their company’s iconic consumer brand in the online community. Drive traffic to company websites and engage consumers through social media. Get eyeballs on mobile screens and facilitate new conversations about their brands through Facebook, Twitter and Instagram. Six digital marketers will share how they do it, what works and what doesn’t.
Panelists will provide their insight including:
- How to build new communities to extend your brand (social, mobile, web)
- Creative ways to connect to your target market by leveraging existing digital communities
- Effective tools for measuring and analyzing success (or failure)
Register today to hear from panelists at Capella University, Park Nicollet, Truvia® , General Mills & Best Buy!
Date & Time:
Tuesday, Nov. 19
5:15 – 6:00 PM Registration, Networking, Appetizers & Cash Bar
6:00- 7:00 PM Presentation and Q
7:00 – 8:00 PM Networking and Cash Bar
Pricing:
MN AMA Members: $25
Regular: $50
Student Member Price: $10
Student Regular Price $15
Register Here
Location:
Figlio
5331 W 16th St
Minneapolis, 55416
Are you a student at DCTC but not a member of the collegiate AMA club? Contact carie.statz@dctc.edu, DCTC AMA Collegiate Club Advisor, for membership information.
Tags: AMA, club, College, DCTC, digital, education, marketing, Minnesota, MN, online, program, sales, training
Carie Statz is a marketing and sales instructor. She began teaching at DCTC in 1998.
Carie is pursuing her doctorate in business administration (DBA), has a master's degree in mass communications from the University of Wisconsin-Milwaukee. She has a bachelor's degree in from the University of Wisconsin-La Crosse, where she minored in Spanish and majored in mass communications with an emphasis on advertising and public relations.
At the Universidad de las Americas in Puebla, Mexico, she pursued general studies in Spanish and anthropology. She also attended the Grantsmanship Training Program at Marquette University.
Carie continues her education through software upgrades and Web applications. She also attends seminars, courses, and conferences covering new trends in marketing and graphic design.
Her nonprofit marketing experience includes supervisory positions at DCTC, UWM, and the Community Action Program of Janesville, Wisconsin. Her for-profit experience includes work for Walt Disney World, Oscar Mayer Foods, and TCF Bank of Wisconsin.
Carie published "How the News Media Affects the Public's Perception of Crime" as her thesis.
In 2003 and 2007, Carie was nominated as "DCTC Instructor of the Year." As DCTC's marketing director, she won several awards for marketing materials, including radio and television commercials as well as viewbooks and catalogs. In 2003, she won the Silver IABC Award for designing the college's 2002-2003 viewbook.
Regarding her teaching philosophy, Carie strives to "bring the real world into the classroom as much as possible so students are prepared for work upon graduation."
The best part of her job as a DCTC instructor is hearing from internship supervisors about how they would rather hire a prepared student from DCTC than another student from a four-year college.
Carie is a member of the American Marketing Association and does volunteer work for Treasurers of the Heart and Twin Cities Habitat for Humanity.