AMA Event – Show your horns
Learn the business of professional sports Marketing!
November 12, 2013 – 5:15 PM – 7:00 PM Register Today
Meet the man who calls the plays for the Minnesota Vikings off the field. Register now for the AMA’s monthly program “Show Your Horns – the Business of Professional Sports” on Tuesday, Nov. 12.
Steve La Croix, Vice President of Sales and Marketing & Chief Marketing Officer, will discuss potential marketing and revenue-generating initiatives for the new stadium, which is set to open in 2016 on the current site of Mall of America Field at the Metrodome. He’s the guy who will spearhead negotiations for the naming rights of the Vikings’ new home.
Steve oversees all aspects of Vikings-generated revenues, including corporate sales, sponsorships, media sales, ticket sales, suite sales and hospitality. He’s also in charge of radio and television programming, website, digital and social media initiatives, merchandise and e-commerce operations.
At this event, you will: * Get an insider view of plans for the new stadium * Explore the power of the NFL Shield * Delve into the Viking brand and their role as MN’s team * Learn about the challenges in creating a positive fan experience
Special giveaway – Autographed football from Greg Jennings
Date & Time: Tuesday, Nov. 12 * Happy Hour (Members Only) 5:15-5:45 p.m. * Registration: 5:15-6 p.m. * Program: 6-7 p.m. Pricing MN AMA Members: $20 Regular: $40 MN AMA Collegiate Members: $10 Students: $15
Register Today
Location: Gridiron Club at Mall of America Field 425 Chicago Ave. Minneapolis, MN 55415
Sponsors: Aramark and Minnesota Vikings
Carie Statz is a marketing and sales instructor. She began teaching at DCTC in 1998.
Carie is pursuing her doctorate in business administration (DBA), has a master's degree in mass communications from the University of Wisconsin-Milwaukee. She has a bachelor's degree in from the University of Wisconsin-La Crosse, where she minored in Spanish and majored in mass communications with an emphasis on advertising and public relations.
At the Universidad de las Americas in Puebla, Mexico, she pursued general studies in Spanish and anthropology. She also attended the Grantsmanship Training Program at Marquette University.
Carie continues her education through software upgrades and Web applications. She also attends seminars, courses, and conferences covering new trends in marketing and graphic design.
Her nonprofit marketing experience includes supervisory positions at DCTC, UWM, and the Community Action Program of Janesville, Wisconsin. Her for-profit experience includes work for Walt Disney World, Oscar Mayer Foods, and TCF Bank of Wisconsin.
Carie published "How the News Media Affects the Public's Perception of Crime" as her thesis.
In 2003 and 2007, Carie was nominated as "DCTC Instructor of the Year." As DCTC's marketing director, she won several awards for marketing materials, including radio and television commercials as well as viewbooks and catalogs. In 2003, she won the Silver IABC Award for designing the college's 2002-2003 viewbook.
Regarding her teaching philosophy, Carie strives to "bring the real world into the classroom as much as possible so students are prepared for work upon graduation."
The best part of her job as a DCTC instructor is hearing from internship supervisors about how they would rather hire a prepared student from DCTC than another student from a four-year college.
Carie is a member of the American Marketing Association and does volunteer work for Treasurers of the Heart and Twin Cities Habitat for Humanity.