Find Out the 8 Content Marketing Trends for B2B
By Patricia Redsicker
Published December 27, 2012
If so, look no further. See the full post for the complete story.
You’ll discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year.
#1: Producing Enough Content Is Top Challenge
In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of marketers saying that producing enough content was their number-one challenge.
#2: Marketers Using Average of 12 Marketing Tactics
#3: Social Media Tactics
#4: Linked-In as a Channel
#5: Brand Awareness
#6: Content Made In-House
#7: Content Marketing Budget Expand in 2013
#8: Most Effective Content
Posted by Carie Statz, DCTC Marketing and Sales Instructor