Enabling the Dynamic Customer Journey: The Next Wave of Mobile, Social Marketing
For DCTC AMA club members, here’s a great webinar to sign up for:
Mobile and social are a killer combination, exponentially expanding the type and number of channels for marketers to carry their messages into the market. Add the speed with which content is being created and you may find it impossible to be a part of a dynamic customer journey to meet every customer’s needs.
Join Chris Silva of Altimeter Group as he shows how successful organizations are participating in the creation of a dynamic customer journey, which technology trends are increasing the engagement of this journey and where it will lead in redefining how we market to customers in the future.
Questions we’ll answer:
- What is the dynamic customer journey and how can brands and marketers participate?
- Which technologies have the biggest impact on marketing efficacy today and in the future?
- How does the definition of marketing and content overall change as we look toward an even more connected future?
- And more!
DATE:
September 11, 2012
TIME:
10am PT / 11am MT/
12pm CT / 1pm ET
PRESENTER:
Chris Silva, Altimeter Group
MODERATOR:
Anthony Salas, American Marketing Association
COST:
Complimentary
Sign Up Today for the Webinar!
To Become a DCTC Student Member of AMA, Get Your Info Here!
Tags: AMA, american marketing association, College, Courses, DCTC, marketing, minneota, MN, mobile, mobile advertising, mobile website, social media, training, Twin Cities, univeristy, webinar
Carie Statz is a marketing and sales instructor. She began teaching at DCTC in 1998.
Carie is pursuing her doctorate in business administration (DBA), has a master's degree in mass communications from the University of Wisconsin-Milwaukee. She has a bachelor's degree in from the University of Wisconsin-La Crosse, where she minored in Spanish and majored in mass communications with an emphasis on advertising and public relations.
At the Universidad de las Americas in Puebla, Mexico, she pursued general studies in Spanish and anthropology. She also attended the Grantsmanship Training Program at Marquette University.
Carie continues her education through software upgrades and Web applications. She also attends seminars, courses, and conferences covering new trends in marketing and graphic design.
Her nonprofit marketing experience includes supervisory positions at DCTC, UWM, and the Community Action Program of Janesville, Wisconsin. Her for-profit experience includes work for Walt Disney World, Oscar Mayer Foods, and TCF Bank of Wisconsin.
Carie published "How the News Media Affects the Public's Perception of Crime" as her thesis.
In 2003 and 2007, Carie was nominated as "DCTC Instructor of the Year." As DCTC's marketing director, she won several awards for marketing materials, including radio and television commercials as well as viewbooks and catalogs. In 2003, she won the Silver IABC Award for designing the college's 2002-2003 viewbook.
Regarding her teaching philosophy, Carie strives to "bring the real world into the classroom as much as possible so students are prepared for work upon graduation."
The best part of her job as a DCTC instructor is hearing from internship supervisors about how they would rather hire a prepared student from DCTC than another student from a four-year college.
Carie is a member of the American Marketing Association and does volunteer work for Treasurers of the Heart and Twin Cities Habitat for Humanity.
