
DATE:
August 17, 2012
TIME:
10am PT / 11am MT/
12pm CT / 1pm ET
PRESENTER:
Scott Linzer, Head of Search Agency Development, Quantcast
MODERATOR:
Anthony Salas, American Marketing Association
COST:
Complimentary
Register Here
As we approach planning season for 2013, it is important for marketers to consider the rapid pace of innovation in advertising today and how it fits into their established marketing goals.
Marketers have long known that search advertising offers a powerful channel to reach individual consumers at a precise point in the purchase cycle, at the right price. Now, with the rise of real-time ad exchanges and media buying platforms, advertisers can appropriately target and value individual display ad impressions in fractions of a second.
In this second installment of Quantcast’s Performance Targeting two-part series, Scott Linzer, Head of Search Agency Development will highlight key digital marketing trends and how they should impact budgeting and planning in the year ahead. Specifically, he will focus on harnessing the powerful combination of search and targeted real-time display advertising to better address even the most ambitious performance marketing goals.
Tags: AMA, Carie Statz, College, complimentary, course, Dakota County, DCTC, Degree, education, free, innovation, marketing, Minnesota, MN, sales, social media, Technical College, Twin Cities, webinar
Carie Statz is a marketing and sales instructor. She began teaching at DCTC in 1998.
Carie is pursuing her doctorate in business administration (DBA), has a master's degree in mass communications from the University of Wisconsin-Milwaukee. She has a bachelor's degree in from the University of Wisconsin-La Crosse, where she minored in Spanish and majored in mass communications with an emphasis on advertising and public relations.
At the Universidad de las Americas in Puebla, Mexico, she pursued general studies in Spanish and anthropology. She also attended the Grantsmanship Training Program at Marquette University.
Carie continues her education through software upgrades and Web applications. She also attends seminars, courses, and conferences covering new trends in marketing and graphic design.
Her nonprofit marketing experience includes supervisory positions at DCTC, UWM, and the Community Action Program of Janesville, Wisconsin. Her for-profit experience includes work for Walt Disney World, Oscar Mayer Foods, and TCF Bank of Wisconsin.
Carie published "How the News Media Affects the Public's Perception of Crime" as her thesis.
In 2003 and 2007, Carie was nominated as "DCTC Instructor of the Year." As DCTC's marketing director, she won several awards for marketing materials, including radio and television commercials as well as viewbooks and catalogs. In 2003, she won the Silver IABC Award for designing the college's 2002-2003 viewbook.
Regarding her teaching philosophy, Carie strives to "bring the real world into the classroom as much as possible so students are prepared for work upon graduation."
The best part of her job as a DCTC instructor is hearing from internship supervisors about how they would rather hire a prepared student from DCTC than another student from a four-year college.
Carie is a member of the American Marketing Association and does volunteer work for Treasurers of the Heart and Twin Cities Habitat for Humanity.