Minnesota State Approves DCTC’s Social Media Marketing Program

Carie Statz Program Announcements

Minnesota State officially approves DCTC’s Social Media Marketing AAS degree and certificate.

DCTC Social Media Marketing Program

Social media is an exciting and ever-evolving field. Once used as a quirky tool to stay in touch with old friends to now a massive marketing platform, capable of delivering ultra-targeted ads to a global audience, social media marketing generates web traffic, increases conversions and sales, and aids in branding, market research and building email lists. The growth in this industry created several different career choices, specific to social media marketing.

Social Media Specialist: The program you will master the tools and techniques critical to success, helping you to propel your marketing career, promote your business and boost the bottom line. You will gain skills to engage your audience and enhance your online presence by creating compelling content that generates quality traffic. Students will also learn how to leverage various monitoring methods to stay on the cutting edge of social media trends, and begin uncovering a vast array of exciting opportunities.

Work Environment

A social media marketing specialist oversees the implementation of different social media programs for clients. You will also need strong writing and grammar skills, as you may be assigned to blogging or other writing for potential clients. You will be expected to have quick turn-around on projects and be a multi-tasker. You must thrive in a entrepreneurial setting, be able to accomplish tasks on your own or as part of a team. You must be a self starter and have strong project management skills. You must already understand authentic marketing.

Potential Job Titles

  • Social Media Marketing Manager
  • Social Media Developer
  • Social Media Manager
  • Social Media Director
  • Social Media Analyst

Salary Data †

  • Average Wage: $18.89/hour
  • Top Earners: $27.13/hour

Overview

  • Delivery: Daytime or Online Classes
  • Start: Fall, Spring or Summer Semester, Full- or Part-Time
  • Location: Rosemount Campus, Apple Valley Site

 Academic Advisor

Dean

  • Gayle Larson
    Dean of Business, Technology and General Education

Instructors

Carie Statz 651-423-8622 carie.statz@dctc.edu    BIO    Blog

Posted by Carie Statz, DCTC Marketing and Sales Instructor

Carie Statz

Carie Statz is a marketing and sales instructor. She began teaching at DCTC in 1998. Carie is pursuing her doctorate in business administration (DBA), has a master's degree in mass communications from the University of Wisconsin-Milwaukee. She has a bachelor's degree in from the University of Wisconsin-La Crosse, where she minored in Spanish and majored in mass communications with an emphasis on advertising and public relations. At the Universidad de las Americas in Puebla, Mexico, she pursued general studies in Spanish and anthropology. She also attended the Grantsmanship Training Program at Marquette University. Carie continues her education through software upgrades and Web applications. She also attends seminars, courses, and conferences covering new trends in marketing and graphic design. Her nonprofit marketing experience includes supervisory positions at DCTC, UWM, and the Community Action Program of Janesville, Wisconsin. Her for-profit experience includes work for Walt Disney World, Oscar Mayer Foods, and TCF Bank of Wisconsin. Carie published "How the News Media Affects the Public's Perception of Crime" as her thesis. In 2003 and 2007, Carie was nominated as "DCTC Instructor of the Year." As DCTC's marketing director, she won several awards for marketing materials, including radio and television commercials as well as viewbooks and catalogs. In 2003, she won the Silver IABC Award for designing the college's 2002-2003 viewbook. Regarding her teaching philosophy, Carie strives to "bring the real world into the classroom as much as possible so students are prepared for work upon graduation." The best part of her job as a DCTC instructor is hearing from internship supervisors about how they would rather hire a prepared student from DCTC than another student from a four-year college. Carie is a member of the American Marketing Association and does volunteer work for Treasurers of the Heart and Twin Cities Habitat for Humanity.

Leave a Reply

Your email address will not be published. Required fields are marked *