Carie Statz: Minnesota State Outstanding Educator 2021–2022

Marketing & Sales instructor honored by DCTC campus community

Carie Statz, DBA, MA, faculty in the Marketing & Sales program at Dakota County Technical College, has been selected for recognition by the college and the Minnesota State system as an Outstanding Educator for 2021–2022.

Carie has worked at DCTC for nearly 24 years, starting in 1998 as the director of the college’s Marketing department. During her time as marketing director, she won an IABC Silver Quill Award for designing the college’s 2002–2003 viewbook. Her marketing department also helped increase student enrollment by more than 25 percent.

In 2002, Carie began her career as an instructor in the Marketing & Sales program at DCTC. She teaches courses in the Marketing A.S., Digital Marketing Specialist A.A.S., and Sales Specialist certificate programs. Her teaching philosophy is based on bringing the real world into her classroom and coursework.

Carie was delighted to learn she had been selected as the Outstanding Educator representing DCTC. “I love what Benjamin Franklin said—and it still holds true today: ‘Tell me and I forget. Teach me and I remember. Involve me and I learn.'”

Over the course of her teaching career, Carie received a student-nominated Golden Apple Award; she was also nominated several times for the prestigious DCTC Outstanding Instructor of the Year Award. She expanded marketing educational opportunities for working adults with families by creating anywhere/anytime online marketing courses.

In October 2020, degree programs in her Marketing department were ranked #3 in the nation on the Best Marketing Degrees (BMD) list: 20 Best Online Associates in Marketing Degree Programs.

Carie holds a Doctor of Business Administration (D.B.A.) from Saint Mary’s University of Minnesota, a Master of Arts (M.A.) in Mass Communications from the University of Wisconsin, Milwaukee, and a Bachelor of Arts (B.A.) in Mass Communications with a Minor in Spanish and an Emphasis in Advertising and Public Relations from the University of Wisconsin, La Crosse.

Carie’s marketing experience in the for-profit sector includes work for Walt Disney World, Oscar Mayer Foods, and TCF Bank of Wisconsin. As an entrepreneur, Carie owns small businesses providing products and services to both B2C and B2B customers. She has volunteered for Treasurers of the Heart, Twin Cities Habitat for Humanity, PBS Television, and the American Legion.

Principles of Marketing Receives Quality Matters Certification

In February 2021, Carie’s Marketing & Sales course earned QM Certification Mark via rigorous review process. The course is listed on the QM Directory of Certified Courses. The course is taught in the college’s Marketing, Digital Marketing Specialist, Sales Specialist, Small Business Entrepreneurship, and Business Management programs

“The Quality Matters Official Review provided the opportunity to reflect on this course and examine it from the learner perspective,” Carie said at the time. “The review used internationally-recognized standards and best practices to examine critical course components related to the learner’s future career success.”

Learn more by reading the DCTC News story.

More about Carie…

Originally from Sauk City, Wisconsin, near Madison, Carie is a graduate of Sauk Prairie High School (SPHS).

“Sauk City is the home of the original Culver’s Butterburger,” she related. “I worked for the Culver family at their original restaurant.”

Carie enjoys the company of a multi-generational family all under one roof. In her free time, she likes spending time outdoors, camping, hiking, kayaking, canoeing, snowmobiling, and traveling. Her hobby farm is home to pigs, turkeys, chickens, ducks, Holsteins, Scottish Highlanders, cats, and dogs.

Carie resides with her family in western Wisconsin.

Carie Statz, DBA, MA Q & A

What advice would you give students thinking about majoring in marketing?

Marketing is an exciting and ever-changing career. There rarely is a dull day in marketing, as every day is different. You can do the following all within the same week:

  • Run a sales promotion
  • Budget a campaign
  • Buy media
  • Design a website
  • Develop media stories
  • Create content
  • Run ads
  • Do market research
  • Develop new products or services
  • Analyze data
  • Take photos
  • Edit video

Marketing offers a diverse field of work because every business and nonprofit needs marketing if it plans to survive and be successful.

How can studying marketing enhance learning in other disciplines?

The field of marketing and sales is key to the success of any business or nonprofit. Nothing is accomplished in business unless someone exchanges or sells something. Even in interviews for any position, you are selling your skills to your potential employer.

What field of marketing—brand management, market research, design, sales, public relations, advertising, or promotion—interests you the most and why?

I have and still work in all areas of marketing. I have been blessed in my career to have worked in so many aspects of marketing in both large and small organizations: product/services development, sales, creative marketing, marketing research, branding, design, public relations, creating and running of sales staff competitions, data analysis, event planning, video/audio/television production, website and content creation, grant writing (which is another form of persuasive writing), and the list goes on.

Three words that describe you as a marketing educator:

What is the smartest way for marketing majors to navigate social media?

Social media is only one form of digital marketing. My best advice to marketing students is to evolve along with the field and the digital marketing tools or you will be quickly lost. Listen more than you speak. Engage, for any professional and personal relationship is built on engagement.

Why is marketing one of the best resources for success in business, philanthropy, government, and higher education?

As I tell my students, “Nothing is accomplished in business unless someone exchanges or sells something.”

Where do you hope to find yourself in 20 years?

Living every day to its fullest.

What person has influenced your life the most and why?

I would say my dad, Frank, influenced me the most. He taught me to get up and work hard and finish the task at hand to the best of my ability. My dad got me up at 5:30 a.m. to milk the cows and then told me to work hard in school until I came home to do chores, milk the cows again, do my homework, and go to bed tired. Work first and then play.

One word that best describes your experience as a marketing educator:


Carie Statz, DBA, MA 12 Answers

  1. Favorite physical activity: Hiking
  2. Place you would most like to visit: Egypt
  3. The most exciting thing you’ve ever done: Made a last-minute decision in college to move to Mexico, where I knew no one, to study Spanish and anthropology
  4. Three things you would do if you won a $1 billion lottery: 1) Give most of it away, as having too much money can make people act detached from others 2) Travel 3) Can’t think of anything else
  5. Best book you’ve read lately: The Reason I Jump by Naoki Higashida; books on data analytics
  6. Time period you would explore if you could time travel: I’ve studied the past, but would like to see the universe 10,000 years in the future.
  7. One thing you most want to accomplish in life: I’ve accomplished almost everything I’ve set out to accomplish in my life; I’m open to new opportunities, but want to live day by day, as to not miss anything by overlooking something.
  8. Your national bird if you were your own country: North American Arctic terns; it flies about 24,000 miles each year and can live to 30 years old.
  9. Dream occupation: I have the best jobs: mother and teacher; maybe, volunteer more
  10. Person you would most like to meet: Anyone who has worked on the Large Hadron Collider (LHC) and Higgs boson particle
  11. Skill you would most like to learn and master: I want to be a master at relationship-building
  12. Most important issue or problem facing humankind: Lack of mutual understanding
Learn more about Marketing & Sales programs at DCTC by contacting:

Carie Statz, DBA, MA
Marketing & Sales Faculty

Rahziya Akeem
Academic & Financial Aid Advisor

More about the Marketing A.S. program at DCTC…

Marketing professionals use their attention to detail and communication skills to create marketing messages that address their customer needs through various methods, disciplines and platforms.

Marketers develop strategies to benefit both internal audiences and external customers. As independent thinkers, marketers have the ability to work competently in fast-paced, deadline-oriented environments.

The Marketing Associate of Science (A.S.) program provides knowledge regarding:
  • All general marketing concepts
  • Project management
  • Strategies to reach markets
  • Product distribution coordination
  • Advertising and promotional campaign planning
  • Digital strategies to establish strong web presence
  • Analyzing data
  • Research to assist in market planning

Marketing A.S. program at DCTC:

Key players in the success of virtually any business or organization, marketing professionals work to develop strategies to meet the overall goals of their employer. Marketers can have creative or project management positions within a department. Professionals tend to work under deadlines set from managers, vendors or themselves.

The role of a marketer can encompass creative, analytical, digital and administrative responsibilities that vary depending on the type and size of the business. Travel or relocation can be part of the job. However, improved technology continues to increase telecommuting from home offices.