Marketing & Sales course earns QM Certification Mark via rigorous review process
Principles of Marketing (MKTC 1000), a course in the Marketing, Digital Marketing Specialist, Sales Specialist, Small Business Entrepreneurship and Business Management programs at Dakota County Technical College, received Quality Matters certification for course design quality.
The QM Certification Mark is the internationally recognized symbol of online and blended course design quality and represents the college’s ongoing commitment to creating learning environments with a clear pathway to student success.
The certification is the result of the Marketing & Sales department’s dedication to continuous improvement, including the innovative work of program instructor, Carie Statz, DBA, MA.
“The Quality Matters Official Review provided the opportunity to reflect on this course and examine it from the learner perspective,” Carie said. “The review used internationally-recognized standards and best practices to examine critical course components related to the learner’s future career success.”
About Quality Matters
Quality Matters (QM) is the global organization leading quality assurance in online and innovative digital teaching and learning environments. It provides a scalable quality assurance system for online and blended learning used within and across organizations.
When you see QM Certification Marks on courses or programs, it means they have met QM Course Design Standards or QM Program Review Criteria in a rigorous review process.
QM Certification process
The QM Official Review provided independent validation of the quality, learner-focused course design found in Principles of Marketing (MKTC 1000). Reviews are conducted by QM-Certified Reviewers and use the Quality Matters Rubric and associated Standards, which are based on research and best practices. A course earns the QM Certification Mark once it meets QM Rubric Standards at the 85 percent threshold or better and meets all Essential Standards.
The QM Rubric and process fit perfectly into Dakota County Technical College’s mission of providing quality online courses to students.
More about Principles of Marketing (MKTC 1000)…
Marketing is the building of business relationships between an organization and a consumer. The Principles of Marketing 3-credit course examines the business function of marketing.
As a student in the course, you will learn how marketers deliver value in satisfying customer needs and wants, determine target markets best served by the organization, and decide upon appropriate products, services and programs to serve these markets.
You will explore a range of marketing topics, including:
- Legal issues
- Consumer behavior
- Global factors affecting:
- Products and services
- Distribution decisions
More about the Marketing A.S. program at DCTC…
Marketing professionals use their attention to detail and communication skills to create marketing messages that address their customer needs through various methods, disciplines and platforms.
Marketers develop strategies to benefit both internal audiences and external customers. As independent thinkers, marketers have the ability to work competently in fast-paced, deadline-oriented environments.
The Marketing Associate of Science (A.S.) program provides knowledge regarding:
- All general marketing concepts
- Project management
- Strategies to reach markets
- Product distribution coordination
- Advertising and promotional campaign planning
- Digital strategies to establish strong web presence
- Analyzing data
- Research to assist in market planning
Marketing A.S. program at DCTC:
- Ranked #3 nationally on 20 Best Online Associates in Marketing Degree Programs by Best Marketing Degrees (BMD)
- Ranked #14 nationally by The Best Schools as one of the best online associate degree marketing programs
- Principles of Marketing (MKTC 1000) earned Quality Matters (QM) Certification Mark following rigorous review process
Key players in the success of virtually any business or organization, marketing professionals work to develop strategies to meet the overall goals of their employer. Marketers can have creative or project management positions within a department. Professionals tend to work under deadlines set from managers, vendors or themselves.
The role of a marketer can encompass creative, analytical, digital and administrative responsibilities that vary depending on the type and size of the business. Travel or relocation can be part of the job. However, improved technology continues to increase telecommuting from home offices.
More about Carie Statz, DBA, MA: Marketing Design Faculty
Carie Statz is a marketing and sales instructor. Carie began working at DCTC in 1998, first as the college’s marketing director and then as an instructor in the Marketing & Sales department.
Carie completed her Doctorate in Business Administration (D.B.A.) at Saint Mary’s University of Minnesota in 2019. She holds an Master of Arts (M.A.) in Mass Communications from the University of Wisconsin–Milwaukee (UWM) and a Bachelor of Arts (B.A.) in Mass Communications with a Minor in Spanish from the University of Wisconsin–La Crosse (UWL).
At the Universidad de las Americas in Puebla, Mexico, she pursued general studies in Spanish and anthropology. She also attended the Grantsmanship Training Program at Marquette University.
Carie continues her education through software upgrades and Web platforms. She also attends seminars, courses, and conferences covering new trends in marketing and graphic design. She owns three small businesses where she sells both products and services to B2B (Business to Business) and B2C (Business to Consumer) clientele.
Her nonprofit marketing experience includes supervisory positions at DCTC, UWM and the Community Action Program of Janesville, Wisconsin. Her for-profit experience includes work for Walt Disney World, Oscar Mayer Foods and TCF Bank of Wisconsin.
Carie has been nominated by students several times for “DCTC Instructor of the Year.” As the college’s marketing director, she won several awards for marketing materials, including radio and television commercials as well as viewbooks and catalogs.
Regarding her teaching philosophy, Carie strives to “bring the real world into the classroom as much as possible so students are prepared for work upon graduation.”
The best part of her job as a DCTC instructor is hearing from internship supervisors about how they would rather hire a prepared student from DCTC than another student from a four-year college.
Carie’s volunteerism includes work with persons with disabilities, Treasures of the Heart, Wisconsin Public Television (WPT), and Twin Cities Habitat for Humanity.
Identify how much demand there is for a product and find customers.
This is a very high-wage career that pays well above the statewide median wage of $21.49/hour.
Seven-county Twin Cities metro
In Minnesota, there are 8,350 workers employed in this medium-size career. This career is currently in very high demand and seeing high growth compared to other careers.
There will be a need for about 8,621 new Marketing Managers to meet market demand between 2018–2028. This includes the demand due to replacement (workers leaving the occupation or retiring) as well as growth.
Public Relations Specialists
Create a public image for their organization or product.
This career pays above the statewide median wage of $21.49/hour.
Seven-county Twin Cities metro
In Minnesota, there are 5,780 workers employed in this medium-size career. This career is currently in high demand and seeing high growth compared to other careers.
There will be a need for about 6,454 new Public Relations Specialists to meet market demand between 2018–2028. This includes the demand due to replacement (workers leaving the occupation or retiring) as well as growth.
Learn more about the Marketing & Sales department at DCTC by contacting:
Marketing Design Faculty
Academic & Financial Aid Advisor