Mayo Clinic Launching Social Media Center

Twitter, YouTube, Facebook and blogs anchor groundbreaking training curricula

Everyone’s heard of social media, but not everyone knows that the prestigious Mayo Clinic is leading the way in best practices for the use of social media in the health care sector. Mayo is opening a Center for Social Media to teach other health care organizations the smartest ways to use Twitter, YouTube, Facebook and other media to build pathways between doctors and their patients.

Lee Aase, manager of syndications and social media at Mayo, has spoken at MnSCU marketing conferences about how Mayo has embraced social media as one of the most direct tools to get medical news to the general public. With an $800,000 annual budget and eight employees, the Center for Social Media will feature workshops and consulting services. The center will also host conferences about social media.

To learn more, read “Mayo Clinic to open social media center,” an article by Chen May Yee in the Star Tribune. Also, check out SMUG, or Social Media University, Global. Mayo’s Lee Aase is the chancellor.

DCTC Social Media Resources