DCTC President Ron Thomas Named “Pacesetter of the Year”

Award honors presidential leadership in marketing and communications

Dr. Ron Thomas, President of Dakota County Technical College, has been named the “Pacesetter of the Year” in District 5 of the National Council for Marketing and Public Relations. This is the highest honor possible in the field of marketing and communications for a two-year college president.

Dr. Thomas is a strong believer in the importance of public relations in a college setting, and has encouraged the DCTC Communications Department to find new and innovative ways to promote the college. “You can have the best college in the nation, but if no one knows about it, you won’t be able to attract students and quality instructors,” Thomas said. “By promoting the great accomplishments of our faculty and staff, DCTC gets the kind of attention it needs to continually expand offerings and build a reputation.”

One significant move Thomas made in the past year was the addition of a full-time web developer to the Communications staff. Seeing that hits on the DCTC web site have doubled since 2002, Thomas acted decisively to fill this position and significantly enhance this increasingly popular resource.

“We want to reach out to the community we serve, and by placing an emphasis on the Internet, we expand our reach and make it easier for people to hear about us,” he said.

Thomas will be on hand to accept the award Oct. 10 in St. Louis during the NCMPR District 5 annual conference.