The annual Type Directors Club (TDC) Competition is one of the most prestigious, highly regarded events of its kind in the type and design world. Every year, judges from around the world gather to select the best of the previous year. The goal of this annual competition is to highlight the best typographic work from studios, companies, and individuals. It includes both professional and student work, and consists of three parts: Communication Design, Typeface Design, and the newly added Film Title Design category.
Being able to quickly and efficiently one-line our skills and the focus of our professional life has a lot of value. The title that we use can effectively tell others what we do, and where our career is heading. Despite this importance, titles are something many of us have trouble with.
For those of you who’ve made the leap into full-time freelancing, the ebb and flow of new business can be especially unnerving. You’ve cast aside your full-time safety net, and now have to keep the fish biting in order to stay afloat.
If you’re lucky, you rely on a steady stream of repeat business to keep work coming in and the bills paid.
(Ok, I think I’ve met my sea-reference quota for the day…)
But relying on luck and repeat business isn’t enough — you have to actively build into lead generation channels, even (and especially) when business is good to prepare yourself for the occasional and inevitable drought.
Though I like to think of myself as a confident, self-assured person, I’ve never been immune to te insecurities and worries that plague all of us. I’ve spent a lot of time questioning my own talents and gifts. Am I actually talented at all? Will I ever be as successful as I want to be? Why am I even trying so hard? When is the last time I produced work I was proud of? When is the last time I washed my hair? It’s easy to drive myself crazy with questions and self-doubt.
Some days turn out better or worse than others – that’s a fact. But ultimately, the way we feel about our life and ourselves has the biggest impact on the outcome of each day. Happiness and confidence can create outcomes that exceed our expectations, like a continual ray of sunshine even on a cloudy day.
EXCLUSIVE FREE GOODS
These products are free this week only, so get ‘em before they’re gone!
We’re teaming up with some premium educational sites to bring you exclusive, free video content. This week, we’ve got an incredibly insightful video from CreativeLive: What Employers Look for in a Resume.
In the video, Ram Castillo and JP Stallard discuss how employers struggle through stacks of resumes and how you can be the needle in the haystack that stands out and gets a call back.
Over the course of the last year Kiri Østergaard Leonard has interviewed illustrators and artists about their careers for her website. These interviews are not only a wealth of information but also a very honest look into what it takes to make it as an illustrator working in Fantastical Arts.
Logo design (or redesign) is hard work.
With a website, or a brochure, or almost any other marketing piece, you’ve got a branding guide to start from. Something that’s already established as a basis for the design.
But not when you’re creating a new logo.
You’re literally starting with a blank sheet of paper and a set of ideas, and the possibilities are limitless.
So whether you’re creating a logo for a client (difficult!) or for your own business (wickedly difficult!), knowing what makes a logo successful is really hard!