Visual Communications

The 8 Second Challenge Design Tutorial

 FREE! Email Marketing Tutorial

The 8 Second Challenge

3 Main Take- Aways:
Get current data on the power of email
Learn about the latest email trends
See real-life examples of brands making small tweaks in the inbox that get big results


Wednesday, August 27, 2014
10am PDT/ 1 pm EDT 

It’s official: The average attention span of our fellow humans is now shorter than that of a goldfish. (Yikes!) That’s not just a fun piece of trivia to share with your Twitter followers-it’s a marketing challenge. Combine dwindling attention spans with stuffed-to-the-gills inboxes, and you’ve got a recipe for getting lost in email marketing oblivion.

Or maybe you don’t.

via How Print and Emma

Editing Tips For Business Web Content | Smashing Magazine

The Web is awash in content. A recent Moz article reports that 92,000 new articles are posted online every day. Companies are spending billions on content marketing to enhance credibility, build brand awareness and, especially of late, improve SEO.

Here is what Google has to say about content in its quality guidelines:

via Editing Tips For Business Web Content | Smashing Magazine.

The Dullest, Most Vital Skill You Need to Become a Successful Manager | Walter C. | LinkedIn

The exemplary manager is often shown delivering a rousing speech that inspires her troops to achieve ever greater heights. But the truth is a lot less exciting than that.

To three highly effective and successful executives, a boring, often-overlooked ability is one of the most vital skills you can have as a manager — the ability to write.

“Written communication to engineering is superior [to verbal communication] because it is more consistent across an entire product team, it is more lasting, it raises accountability.”

— Ben Horowitz, Andreessen Horowitz

via The Dullest, Most Vital Skill You Need to Become a Successful Manager | Walter C. | LinkedIn.

Acknowledge the “Reverse Gap” to Be Happier with Your Life

We all have goals for the future. Most of us tend to think of them in terms like “Once I am financially secure, I’ll be happy.” A better alternative may be to look backwards, instead.

As personal finance blog Modest Money explains, there’s always a gap between your current situation and your future “happiness” when you achieve your goals. While it’s good to have goals, they don’t have to be the condition your happiness is based on. Instead of anticipating future satisfaction a couple years away, examine your life two years ago to gauge how happy you are with your life now:

via Acknowledge the “Reverse Gap” to Be Happier with Your Life.

Five Work-From-Home Tips That Apply to Office Life

Most people don’t get to work from home. Those that do find it can be a double-edged sword. More freedom means more responsibility, after all. Even if you don’t work from home, here are some lessons learned from the other side that everyone can apply to their daily habits.

via Five Work-From-Home Tips That Apply to Office Life.

Checking Density Values in Photoshop | CreativePro.com

When it comes to reproducing photographs, it could be debated as to what is worse—shadows and three-quarter tones with little or no detail or highlights and quarter-tones close to being blown-out? For most images—and for most subject matter—neither is desirable and usually results in the image being assigned to the outtake pile.

In last month’s blog post, Bringing Out Shape & Detail in the Darkest of Colors, I addressed the issue of recovering shadow detail and gave a sneak peek at recovering highlight detail. Now, I’d like to delve into the topic of highlight recovery a bit deeper with a few more examples.

via Checking Density Values in Photoshop | CreativePro.com.

Editing Highlights and Shadows in Adobe Lightroom and Camera Raw | CreativePro.com

Adobe Photoshop Lightroom and Adobe Camera Raw have two sets of controls for making tone and contrast adjustments: The Basic panel Tone sliders and the Tone Curve. Because the slider names in these two sets of tools are almost the same, some believe that both sets of sliders do the same thing, while others believe the newer Basic Tone sliders are better and there is no longer a need for the Tone Curve. But neither statement is true: The two features can actually give you three different results to choose from.

via Editing Highlights and Shadows in Adobe Lightroom and Camera Raw | CreativePro.com.

Five Ways to Fix Messy Audio | Videomaker.com

Taking time to clean up awful audio can make or break your productions. If you find yourself confronted with unsatisfactory sound quality when you sit down to edit, here are five strategies that can help you make the most of a bad sound situation.

via Five Ways to Fix Messy Audio | Videomaker.com.

89 Essential Quotes About Design – Print Magazine

Though quotes may often be contradictory, presented out of context and preserved over the years like a bad game of telephone, I’ve long been obsessed with collecting them. A good quote is the equivalent of a poem, or maybe the occasional bottle of high-end bourbon—a poultice for the creative soul.

From the curmudgeonly to the inspiring, here’s a set of 89 quotes about design, advertising, creativity, and all ground in between.

via 89 Essential Quotes About Design – Print Magazine.

Microsoft takes shake out of videos with hyper-lapse – CNET

Researchers are working on a tool that converts tedious, dull, and shaky footage into smooth, seamless, time-lapse videos — it’s said to be a Windows app soon

via Microsoft takes shake out of videos with hyper-lapse – CNET.