Visual Communications

Shooting in Sh*tty Light eBook Deal of the Week | Peachpit Press

Shooting in Sh*tty Light

By Erik Valind, Lindsay Adler

Published Oct 04, 2012 by Peachpit Press.

eBook Deal of the Week

List Price: $31.99
Sale Price: $9.99
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Sometimes photographers have to shoot in less than ideal lighting situations. Maybe the wedding is mid-day in the middle of a field, or perhaps the event is in a florescent-lit room. These scenarios can be particularly intimidating for beginning photographers who don’t know how to handle the many undesirable lighting situations they may encounter. This book will cover the top ten worst lighting situations and provide a variety of solutions for each

via eBook Deal of the Week | Peachpit Press.

Daily Worth – 9 Common Job Application Mistakes

Daily Worth – 9 Common Job Application Mistakes.

They asked 11,000 people: What stands between you and where you want to be? One answer stood out.

Everyone has their own definition of success, and our paths to it will vary just as widely. But anyone who’s ever achieved one of their biggest life goals — “success” by their measure — will tell you it doesn’t come easy.

What do people see as the main barrier to success?

That’s what our friends at SoulPancake set out to discover. They polled 11,000 people with one simple question: What stands between you and where you want to be?

via They asked 11,000 people: What stands between you and where you want to be? One answer stood out..

How to pick the perfect font for print projects – Graphic Design Blender

You’ve probably heard the general rule:

Serif for print, sans serif for screen.

Is that really all there is to choosing a print typeface? Does it mean you can never use a sans serif in print, even if it would work really well?

Let’s look at some of the subtleties of print typography, and how you can use them to maximum advantage in your design efforts.

via How to pick the perfect font for print projects – Graphic Design Blender.

How long should you test a marketing idea before giving up? – Graphic Design Blender

Marketing.

That dirty ‘M’ word.

How dare they not warn you of it in design school.

“Do good work” – they say.

“Create a great portfolio” – they say.

“Look after your clients” – they say.

And supposedly, the money will take care of itself.

Yeah, right! I’m calling BS.

I’m a good designer.

I bend over backwards for my clients and then do a triple somersault in midair.

And I have a pretty damn fine portfolio of work too.

But I learnt many years ago that if I want to really grow my business so that I can support my team (and their families), do good in my community and reach my own personal level of success?

Then doing good work alone is not enough.

You gotta MARKET like crazy. And hustle. And push. And FAIL.

OVER and OVER and OVER again!

But fail good. Then fail better. And better again. Until you get so damn good at failing, you land at success with style and flair — and with far less gaping wounds on your beaten and bruised ego.

via How long should you test a marketing idea before giving up? – Graphic Design Blender.

Design a Creative, Vector Based Zoo Poster | Design Cuts

Design a Creative, Vector Based Zoo Poster

Hello everyone! Simon here today, to take you to the zoo. Let me explain: we’re going to have a lot of fun with the many animal vectors included the Comprehensive, Creative Vectors Bundle. We are going to use some of them to construct a great poster promoting a visit to the closest zoo. Excited? So am I, so let’s get to it!

via Design a Creative, Vector Based Zoo Poster | Design Cuts.

What A Freelance Budget Really Looks Like [Infographic]

For the last few years, freelancing has been a tip-of-tongue topic among creative workers. Even if we’re not self-employed full-time, a lot of us are balancing side-projects in our night and weekend time. Those extra gigs add up for the overall economy, but how do you know when you’re financially stable enough to make the leap to full time?

There’s plenty of advice out there – most importantly, that you should have plenty of savings just in case you hit a lean patch just as you give your two weeks’ notice – but the best way to know for sure if you’re ready is to get real about how much you’ll need to spend, and how much you’ll need to be raking in.

via What A Freelance Budget Really Looks Like [Infographic].

4 Ways to Stop Comparing Yourself to Others Right Now

Teddy Roosevelt was right— comparison truly is the thief of joy. No matter which way you spin it, comparing yourself to other people is a slippery slope to misery and is altogether best avoided.

But in a world of FOMO and YOLO, how can we avoid comparing ourselves to everyone around us? I’ve got a few tips.

via 4 Ways to Stop Comparing Yourself to Others Right Now.

What Is New Adobe Acrobat “DC” – and the Document Cloud? | ProDesignTools

It’s been quite some time since the last release of Adobe Acrobat – it’s Acrobat XI, which shipped in October 2012 – so we’ve been eagerly awaiting to see what the next major version of this core product line would bring…

And now, we finally have some answers, announced by Adobe not as “Acrobat XII” or “Acrobat 12″ – but as Acrobat DC, where “DC” stands for Document Cloud.

The Adobe “Document Cloud”? What does that mean? Is this the same brand of Acrobat toolset that we know and love, and use daily? Are there still Pro and Standard desktop tools, and perpetual licenses? Or is this a new type of web-based application or service that we can only use online, or via subscription?

Not to worry. Everything is as you want, only better. It looks like this long wait for Acrobat DC was actually worth it… This is Acrobat XII or 12, only raised to the next level.

via What Is New Adobe Acrobat “DC” – and the Document Cloud? | ProDesignTools.

Studio Lighting on the Cheap Side | Videomaker.com

Need to set up a studio lighting design that won’t cost an arm and a leg? Whether you need incandescent bulbs, fluorescent lights or LED studio lighting, we’ll show you the best ways to build a cheap studio lighting design that won’t break the bank.

If you’re just starting out in video production and you’re looking to get some lighting kits, things can get quite expensive. It’s easy to get frustrated when a good light kit can cost so much. With this in mind, let’s look at how to build an inexpensive studio lighting design.

via Studio Lighting on the Cheap Side | Videomaker.com.