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When to ignore ‘Mobile-First’


When to ignore ‘Mobile-First’

Mobile-first is a standard for a reason, but don’t let a dogmatic approach sacrifice creativity.

In 2012, I learned a dangerous rule: A mobile-first approach to UX ensures users will have a consistent experience on all devices.

After four years of chanting this mantra alongside UX designers everywhere, there was a recent Sunday afternoon when I realised it like a memory: in the dogmatic spread of responsive, adaptive, cross-browser compatibility, and the design process it requires – something has been lost.

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