Business & Management

Marketing Program Options

Overview

  • Delivery:Daytime or Online Classes
  • Start: Fall, Spring or Summer Semester, Full- or Part-Time
  • Location: Rosemount Campus, Apple Valley Site
  • Several Degree Options are offered fully online!

Outcomes

Videos, Testimonials & Clubs

Major Description

Marketing is a vast field with room for multitudes of professions. Experts estimate that more than one-third of all Americans have marketing activities in their positions.

Business Marketing: This program provides knowledge of all general marketing concepts, as mentioned in the Marketing Communications Specialist certificate, along with management concepts, budgeting and accounting, strategic planning, business laws and ethics, and proposal writing. Graduates are versed in managing projects, determining strategies to reach their markets, coordinating the distribution of products, planning advertising and promotional campaigns, establishing strong web presence for their organizations, and researching to assist in market planning.

Marketing Communications Specialist: This certificate provides knowledge of all general marketing concepts including strategic planning, consumer buying behavior, event planning, sales, e-marketing, public relations, global marketing, product and service development, advertising, promotions, logistics, and marketing research. Graduates are versed in determining strategic efforts to reach their markets, organizing events, coordinating the distribution of products, planning advertising and promotional campaigns, establishing strong web presence for their organizations, and researching to assist in market planning.

Marketing Design Specialist: This program delivers skills of all general marketing concepts including strategic planning, consumer buying behavior, event planning, sales, e-marketing, public relations, advertising, promotions, global marketing, product and service development, logistics, and marketing research, along with basic graphic design. Graduates are prepared to design visual communications materials for marketing efforts, determine strategies to reach their markets, organize events, plan advertising and promotional campaigns, establish strong web presence for their organizations, and research to assist in market planning.

Marketing Event Specialist: A marketing event specialist certificate uses knowledge in the areas of publicity, marketing communications writing, promotional marketing, budgeting, scheduling, advertising, and event planning to promote activities involving an event, such as a grand opening, open house, conference, trade show, and social event. These events are designed to bring a product, service, company, or concept to the attention of the public or a targeted audience.

Work Environment

Often a key department to the success of any business, marketing professionals work to develop strategies to meet the overall goals of the organization. Marketers can have creative or project management positions within a department because both are needed to grow an organization. Professionals tend to work under deadlines set from managers, vendors, or themselves. Travel or relocation can be part of the job. However, improved technology continues to increase telecommuting from home offices, which along with teleconferencing, has reduced travel requirements.

Potential Job Titles

  • Commercial Marketing Specialist
  • Marketing Administrator
  • Marketing Coordinator
  • Brand Manager
  • Business Development Specialist
  • Media Planner
  • Sales Manager
  • Project Manager
  • Sales Specialist

Salary Data

  • Office Manager
    Average Wage: $24.47/hour
    Top Earners: $35.75/hour
  • Marketing Manager
    Average Wage: $53.63/hour
    Top Earners: $80+/hour

Academic Advisor

Dean

Instructors

Carie Statz   651-423-8622   carie.statz@dctc.edu   BIO