8 Content Marketing Trends for B2B
Find Out the 8 Content Marketing Trends for B2B
By Patricia Redsicker
Published December 27, 2012
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You’ll discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year.
#1: Producing Enough Content Is Top Challenge
In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of marketers saying that producing enough content was their number-one challenge.