Mobile Advertising Advice
Are you planning to start the promotion of your company or products via mobile advertising?
If so, here are some quick advice. KISS – A term my dad said he would put on his grave! It worked in his farming business and it works in mobile advertising as well.
“Keep it simple stupid.” OR “Keep It Short, Simple.” if you want it phrased nicer.
You can use mobile advertising to not only promote your products or services, but even get potential donors to your non-profit agency to give by having them text in pledges.
Another idea is to communicate to people attending your real-time event by asking participants to respond to text messages asking questions, providing feedback, offering information on the event or your company. You can even ask for pledges to be texted to you if you work for a non-profit agency.
Your message in your text should be simple. KISS.
Make your message a short text with a quick reminder of information or provide a promotion with a short expiration date to encourage immediate response.
Build a mobile campaign that compliments your other promotional categories/media. Make sure your message are consistent and offers are similar across the various media you use; otherwise you may confuse your customers.