Shades of Green
A few weeks ago DCTC hosted a panel discussion facilitated by Jessica Bartram on the topic of sustaining green in the hospitality industry. Questions and debate in the classroom about how green is green, coupled with discussion about employer and client motivations to color things green, brought about what we all agree was a fabulous discussion among meeting planners, luxury properties, and restaurants at the Shades of Green Forum.
Results of MPI’s recent event marketing survey http://www.mpiweb.org/Archive/250/56.aspx included a measurement of green implementation by marketing and sales professionals working in industries that host meetings – surprisingly, 65 percent plan on implementing or have already implemented green initiatives within events. Not so surprisingly, this measurement was part of the marketing survey – apparently many people are becoming aware that green is not just an environmental and human initiative – it’s a marketing one as well.
Let’s hear about your green experiences. We’re never too old to learn – especially from each other.