Sometimes we need a reminder of what marketing is all about. Many feel marketing is simply creating promotions and advertising. However, the marketing field is much more vast than this. I spent years in the field creating new products and services, deciding the best way to get the product to the targeted consumer, figuring out the best way to price a product, as well as promotions. Many marketers forget the importance of getting involved in all these areas of marketing to make sure to develop a strong integrated marketing plan. Here is a good article on the overview of marketing – http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article159472.html