Entrepreneurship can be difficult because often a business owner wears many hats including operations officer, marketing officer, salesperson, advertiser, finance officer, distribution liason, etc. How does an enterpreneur keep up with the basics in marketing, especially if the person is not officially trained in the field? Check out the following portal to government information on marketing basic knowledge: http://www.sba.gov/smallbusinessplanner/manage/marketandprice/index.html?cm_sp=ExternalLink-_-Federal-_-SBA